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Brili is an app and a platform that helps kids with behaviour challenges succeed at daily routines by making them fun.

Important Service Announcement: Brili Pricing Adjustment

Blog

Important Service Announcement: Brili Pricing Adjustment

Philip Debbas

It’s been a few months since we moved Brili to beautiful Munich, Germany and released the updates that were needed to keep the product working into the future.

Our team has remained busy fixing bugs and looking for ways to increase our revenue so that Brili isn’t merely maintained, but continuously improved to meet our users’ needs. E.g. we are currently planning some great features in upcoming releases:

  • Video prompts

  • Improving routine management

  • German and other localisations

With fresh (and apparently sharper) eyes on our sales data, we noticed that most of our long-term users were not upgrading from our free version to a paid subscription. Conversely, we also noticed a smaller number of users who upgraded on the first day but would not become regular users. So in addition to customers who both upgraded and benefitted from Brili, we had users who benefitted from Brili without bearing any of its cost, as well as a few people who upgraded without benefiting. This didn’t seem fair to anyone involved, particularly since our revenue still falls short of where it needs to be for Brili to be both maintained and improved in the years to come.

As you may know, good-quality, full-featured software like Brili is very expensive to develop and maintain. The most talented designers and programmers can name their price in today’s market so a company with our tiny revenue is disproportionately reliant on acts of kindness. Despite offering a product that we know is helpful, the economics of supply and demand aren’t quite adding up for us yet.

It doesn’t help that many of the world’s favourite apps are free, so we’ve all grown used to pretty decent software that costs us nothing. What is easy to overlook, though, is that most good-quality free apps either advertise to us or sell our data to someone in the background. We believe neither in advertising to young children nor in selling your personal data. As a result, the free Brili Basic version makes only an indirect contribution to supporting our efforts by increasing our overall user base in the hope that a sufficient percentage of users will become customers.

With all this in mind, we’ve decided to make the following changes to our pricing and plans, effective April 21st, 2019.

Existing Customers with Subscriptions

  • Customers with existing paid subscriptions will retain full functionality and will be able to renew indefinitely at the pre-April 21st monthly or yearly prices.

  • Automatic subscription renewal will (finally!) be enabled for customers who subscribed using Apple’s iOS in-app purchases.

  • Users with current subscriptions obtained via contests, promotional coupons or other non-standard means will be handled on a case-by-case basis. Any verifiable “lifetime” subscriptions or discounts will be honoured.

New Users who Join on or after April 21st, 2019

  • Our full-featured, unlimited version will be available on a 30-day trial basis to all new user accounts created on or after April 21st;

  • Our current monthly subscription price will remain unchanged at USD$7.99 or €7.99;

  • A new 6 month subscription price will be added at USD$34,99;

  • Our annual subscription price will increase from USD$19.99 to USD$49.99 or €49.99;

Our free limited-functionality version known as “Brili Basic” will no longer be available on or after April 12th, 2019.

Existing Users without Subscriptions

Overall, we hope these changes will result in a fairer distribution of the cost of Brili and an overall increase in revenue. Our warm thanks go to all of the great people who have supported us as customers and contributors; we promise to do our best to keep your daily routines awesome.

As always, we welcome your thoughts and questions!