Contact Us

Use the form on the right to contact us.

We would love to hear your questions and comments about Brili.

Breisacher Straße
München, BY, 81667

Brili is an app and a platform that helps kids with behaviour challenges succeed at daily routines by making them fun.

Better Parenting Through Research - Brili Partners with University of Toronto


Better Parenting Through Research - Brili Partners with University of Toronto

Pierre Séguin

Since the dawn of time, parents have been muddling their way through child rearing, with varied results. As moms and dads, we first learn this stuff from our own parents. Then, assuming we turned out OK, we attempt to replicate the techniques our folks used on us.

This works perfectly in about 0.0001% of cases, notably in instances where all of the following criteria are met:

  1. You've replicated their approach exactly;
  2. Your kids have identical personalities to your own;
  3. You've managed to precisely replicate all other external factors.

The other 99.9999% of the time, we arrive at the realization that maybe we aren't as well equipped for this job as we thought.

Of course, there's no shortage of books, videos, coaching and academic research on how to be a better parent. Much of it is really good stuff. But then, assuming you invest the time to read it, you then have to put it into practice.

We invented Brili to help with the practice part but we still see many opportunities to help moms and dads everywhere be the parents they aspire to be.


Despite the existing wealth of scientific study on the topic of parenting best practices and interventions for challenging situations (like ADHD, for instance), there's still a bunch of stuff we don't know yet. For instance, how do we figure out what really motivates kids or keeps them focused on the things they're supposed to do, knowing they're not all the same? Or what activity patterns and practices are most conducive to learning, time savings or just a stress-free day for families? We saw an opportunity to help answer these and other questions using Brili as a research platform. Just as importantly, we then want to build the correct answers into our product so parents don't even have to think about it.

Partnering with the University of Toronto

To discover these answers, we've joined forces with the Semaphore Research Cluster at the University of Toronto. Semaphore's research is dedicated to inclusive design in the area of mobile and pervasive computing. Most synergistically, they're interested in gamification and assistive technology.

Which is what we're all about here at Brili.

We're thrilled to be working with Dr. Rhonda McEwen and Dr. Susan Elliott Sim to support their research and ultimately to discover things that help kids, parents and educators.

Dr. Rhonda McEwen

Dr. Rhonda McEwen

Dr. Susan Elliott Sim

Dr. Susan Elliott Sim

Besides being totally stoked about having access to their expertise for the benefit of our customers, I am also honoured (and flattered) to now be a part of Semaphore myself, in the role of expert-in-residence.

Stay tuned for some very cool developments in the coming months as we collaborate on unearthing new secrets to becoming a better parent. (Or teacher.)

I promise you won't need to read a book to benefit from our discoveries.