ADHD Pervasive as Kids Go Back to School
Brili launches powerful app that minimizes the daily challenges of grappling with ADHD
FOR IMMEDIATE RELEASE
123rd Annual Convention of the American Psychological Association – August 6, 2015 --
Brili Inc., the company that creates technology to help kids succeed, today launches an app for families challenged with ADHD. At the 2015 American Psychological Association Convention, there will be over thirty different presentations focused on ADHD; indicative of the pervasiveness of a condition affecting millions of children. Brili will be showcasing how their app can help families manage the challenges of ADHD during the hectic and challenging back to school crunch.
According to the U.S. Centers for Disease Control, Attention Deficit and Hyperactivity Disorder (ADHD) affects as many as 11% of all kids. Making matters worse is the high heritability of ADHD: 25% of parents of ADHD kids likely also suffer this chronic life challenge.
ADHD includes problems such as difficulty sustaining attention, staying on task and impulsive behavior. Sufferers also may struggle with low self-esteem, troubled relationships and poor academic performance. The Brili™ app gives families a fun way to manage the daily routines that are essential for success at school and at home, yet are so challenging with ADHD.
Brili’s founder, Pierre Seguin, is a father whose own family faced these struggles. “Apart from medication and therapy help, there is a real need to involve the whole family in consistent and structured routines,” says Seguin. “It’s not that the kids don’t want to get dressed, and leave for school on time. It’s that they can’t. They feel failure deeply.” Relief is in sight now that families can download Brili™.
Brili’s users couldn’t be happier: http://brili.co/testimonials.
Brili is poised to help over 19 million families affected by ADHD and other behavior challenges, whether or not they’re caused by diagnosed conditions.
About Brili™ Inc.
Brili™ Inc. develops technology to help kids succeed in their daily routines. Combining games and rewards with widely recognized learning and behavior techniques, Brili™ eases the stress of everyday activities like getting ready for school, mealtimes and bed time and promotes self-management.
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For more information or interview inquiries, contact:
 Farone SV, Doyle AE: The nature and heritability of attention deficit/ hyperactivity disorder. Child Adolesc Psychiatr Clin North Am 2001;10:299-316.