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Brili is an app and a platform that helps kids with behaviour challenges succeed at daily routines by making them fun.


New app eases severe stress for both kids and parents

TORONTO, July 15, 2015 -- For children with ADHD, just getting dressed in the morning can lead to crushing defeat.

According to the U.S. Centers for Disease Control, Attention Deficit and Hyperactivity Disorder affects as many as 11% of all kids[i]. Making matters worse is the high heritability of ADHD: 25% of parents of ADHD kids likely also suffer this chronic life challenge[ii]. Sticking to a routine –any routine– is going to be a challenge for these families. 

Pierre Séguin, a Toronto-based technology professional and a dad who faced these challenges within his own family, decided to do something about it. His solution: Brili™, the first app expressly designed to help kids aged 5-12 start succeeding at daily routines.

It's not that the kids don't want to get dressed and brush their teeth, pack their lunch, and leave for school on time. It's that they can't. They can't keep their thoughts ordered. They don’t have a sense of time. They get angry with themselves and their parents. They feel failure deeply. 

Routine activities like waking, dressing and washing are a major cause of discord between children and their families, because parents are often themselves stressed and pressured for time when their patience is most necessary. Kids need understanding and they need real help.

"Brili™ is addressing a serious social and behavioral challenge with the nearly 10 million families affected by ADHD and the other 19 million who deal with behavior challenges, whether or not they’re caused by diagnosed conditions,” says app creator Pierre Séguin. "We parents know that stress emerges in the small, seemingly harmless interactions of daily life. Particularly the transitions that are time constrained, like leaving home for school, extracurriculars or bedtimes."

Kids experience Brili™ as a game that guides and prompts them through their daily routines, helping them cope with daily life.  Ask any of the children who have used Brili™ and you'll find kids that are routinely happy:

       Happier with themselves; 

       Happier with their parents; 

       More able to learn; 

       More able to enjoy play;

       On the path to healthy living.

"Don't underestimate the stress and anxiety caused by regular daily activities. It's not about chores like mowing the lawn or washing the car. It's not about allowance or money. It's about life's relentless demands on young, sensitive, anxious kids," says Séguin.

Brili™ is now available for download for iOS and Android, and testimonials are pouring in:

 “We love this program […]. It helped me survive mornings with my child and ended the nagging and eventual yelling. He loves being successful in the mornings, thank you for letting us test this program.”

- Laura Diamond, Tulsa, OK, USA

“My husband and I love Brili! It is a brilliant app that has helped transform our morning and afternoon routines in the best possible way. We never could have imagined that an app would have such an impact!”

- Tracey Montoya, Chicago, IL, USA

“[My daughter] is absolutely beaming. Routines that used to take over an hour and require close supervision are knocked over in under 40mins with a smile. She feels empowered. Our relationship is so much more co-operative.”

- Dr. Nina Berry, Sydney, NSW, Australia

“Our house has been so quiet and orderly in the mornings.  [My son] feels really good about himself, and when I do give him some needed critique outside of Brili, he seems more receptive, because it's not more ‘white noise’ from his nagging Mama. Telling everyone I know about this app, including my teacher friends and my friends with ADHD/autistic sons. This is THE THING I have been searching for.  It's already changing my life.”

- Heather, Manchester, NH, USA

“It had been 4 years since we could eat breakfast as a family.  Day 1 with Brili™ changed all that!  I never knew how much stress I carried to work each day until it was lifted.

We had to physically dress our son to keep him on task, now he is excited to pick his own clothes and dress himself. This program reaches far beyond the child with organizational & focus issues.  Little brother is no longer punched or kicked in frustration, the educational assistant meets a happy child that is proud to tell her he did all his jobs on time, mom & dad go to work stress free.  Everyone's day is set up for success.”

- Randy Tippin, Sault Ste. Marie, ON, Canada

“Brili™ has really helped to motivate [my son] to do his morning routine with less fuss. I think a large part of it is that he loves anything to do with iPhones/iPads and he likes figuring out all the new additions to the app and putting them into practice. … I would have guessed that by now he would have grown bored with Brili™ and its effectiveness would have worn off, but to my surprise it continues to motivate him. We have used other systems in the past and they have typically worked for a week or two or three then lost their influence.”

- David Ephron, Palo Alto, CA, USA


About Brili™ Inc.

Brili™ Inc. develops technology to help kids succeed in their daily routines. Combining games and rewards with visual schedules, a widely recognized learning and behavior aid, Brili™ eases the stress of everyday events like getting ready for school, mealtimes and bed time and promotes self-management. Brili™ is based in Toronto, Ontario, Canada.

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For more information or interview inquiries, contact:

Pierre Séguin
Brili Inc.
(647) 982-2286


Brili. Be routinely happy.


[i] US. Centers for Disease Control, 2011:

[ii] Farone SV, Doyle AE: The nature and heritability of attention deficit/ hyperactivity disorder. Child Adolesc Psychiatr Clin North Am 2001;10:299-316.